Thursday, April 1, 2010

短訊:comScore在泛亞推出在線視頻測量服務

comScore宣布,在澳洲,中國,香港,日本,馬來西亞和新加坡推出線視頻測量服務.土豆和優酷兩個國產牌youtube亦都受惠,在測量的範圍內。

comScore的副行政主席Will Hodgman說,在亞洲來說,收看在線視訊是最重要的數碼體驗,約4/5的網民每個月都會觀看在線視訊。comScore的Video Metrix給與出版者、廣告客戶和廣告公司當中具競爭性的情報,並深入分析客戶的相關行為。

Video Overview by Market

January 2010

Total Audience, Age 15+ - Home & Work Locations*
Source: comScore Video Metrix


Total Unique Viewers (000)

% Reach Web Population

Videos (000)

Minutes per Viewer

China

198,849

81.6

10,288,986

441.2

Japan

60,365

84.9

8,420,530

753.1

Australia

10,670

81.5

933,862

389.7

Malaysia

7,662

81.5

487,533

238.8

Hong Kong

3,526

87.4

414,662

613.2

Singapore

2,453

87.6

339,648

649.8



*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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